Most agency owners know their revenue figures. Fewer can tell you their profit margin. Almost none can explain how their cash position links to hiring, client concentration, or Earnings Before Interest, Tax, Depreciation and Amortisation (EBITDA). The issue is that too many agencies chase revenue as if it’s the only metric that matters. Winning bigger […]
Agency Metrics that Matter: KPIs that Drive Sustainable Growth Read More »
An evergreen guide for agency founders who want clarity, not chaos. All agencies have slightly different sets ups. We know from working with some of our clients that for those who are project-based and don’t have the comfort of ongoing retainers, forecasting revenue can be difficult. Projects might get get delayed, scopes shift, clients ghost
How to Forecast Revenue in a Project-Based Agency Read More »
We talk a lot about cash flow and its importance in running a successful marketing or creative agency. From our client conversations we know that it can be one of the most misunderstood areas when running a business and having this blind spot is dangerous. Many agency owners assume that as long as their profit
Cash Flow Essentials: How To Keep More Money In The Bank Read More »
January often has that sense of a fresh start and a new beginning, it is the perfect time to take a step back, review the year just past and evaluate your agency’s financial health. Reviewing the past year isn’t just about closing the books, it’s about taking an opportunity to reflect on what’s worked, identify
An Agency Owners Guide to Completing a Financial Review Read More »
Late payments create unnecessary financial stress, there is no doubt about that, this is particularly true for small to medium-sized businesses and creative agencies. In our article below we would like to share some strategies to encourage prompt payment and help to improve agency cash flow. This survey conducted by SAGE in 2017 across 11
10 strategies to encourage prompt payment and improve cash flow Read More »
As a provider of outsourced finance department for agencies, we’ve seen it all. Time and again, we encounter agencies operating without clear financial visibility – their accounts are in disarray, and the only number they’re tracking is revenue. Even worse, many are basing decisions on inaccurate reports. If this sounds familiar, you’re not alone. Whether you’re
Financial Reporting for Agency Owners: Your guide to success Read More »
CFO for Growth Ltd is a company registered in England and Wales under company number: 13044496. Our registered office is in Henleaze Business Centre, BS9 4PN, Bristol, UK.
