An evergreen guide for agency founders who want clarity, not chaos. All agencies have slightly different sets ups. We know from working with some of our clients that for those who are project-based and don’t have the comfort of ongoing retainers, forecasting revenue can be difficult. Projects might get get delayed, scopes shift, clients ghost […]
How to Forecast Revenue in a Project-Based Agency Read More »
Crossing the £1 million revenue mark in your creative or marketing agency is a huge achievement. But scaling beyond £1m? It’s a different game entirely. At a recent networking event we got into quite an involved debate around growth. Many of the agency delegates were working hard, seeing progress and sustainable growth, but yet at
Scaling Beyond £1m: What It Takes To Build A Thriving Agency Read More »
To say it has been a challenging time for agencies over recent months would be an understatement. Between budget cuts, shifting client expectations, increasing employment costs and the pressure to do more with less, the last 12 months have tested even the most resilient of businesses. Many agencies have streamlined their teams, tightened delivery processes
Why Financial Transparency Matters More Than You Think Read More »
We talk a lot about cash flow and its importance in running a successful marketing or creative agency. From our client conversations we know that it can be one of the most misunderstood areas when running a business and having this blind spot is dangerous. Many agency owners assume that as long as their profit
Cash Flow Essentials: How To Keep More Money In The Bank Read More »
The agency landscape is undergoing major changes. Agency owners are facing increasing challenges from advancing AI technologies, changing consumer behaviours to sustainability being a key consideration and more, all requiring a new approach to resourcing our teams. Rising employment costs, staff shortages and a growing reliance on freelance talent are reshaping how agencies operate. According
How Agency Owners Can Build A Strong But Agile Team Read More »
If you own or manage a marketing or creative agency, you already know that tracking revenue alone isn’t enough. Too many agencies focus solely on hitting revenue goals but neglect the big picture, profitability and cash flow. These are the two key indicators of a healthy business. Financial success requires the right tools, clear systems
5 Strategies to Strengthen your Financial Foundations Read More »
January often has that sense of a fresh start and a new beginning, it is the perfect time to take a step back, review the year just past and evaluate your agency’s financial health. Reviewing the past year isn’t just about closing the books, it’s about taking an opportunity to reflect on what’s worked, identify
An Agency Owners Guide to Completing a Financial Review Read More »
As we approach the end of 2024, it is the perfect time to consider some key 2025 trends that face us in the year ahead. The marketing agency world continues to change at an increasing pace, but as we look forward, there are also many opportunities. There are however, some challenges that may impact our
Key 2025 Trends for Marketing Agencies Read More »
Late payments create unnecessary financial stress, there is no doubt about that, this is particularly true for small to medium-sized businesses and creative agencies. In our article below we would like to share some strategies to encourage prompt payment and help to improve agency cash flow. This survey conducted by SAGE in 2017 across 11
10 strategies to encourage prompt payment and improve cash flow Read More »
Poor cash flow is one of the biggest challenges that marketing and creative agencies face in today’s fast-paced business landscape. When we start to talk about agency cash flow with our clients, in its simplest form, we mean the movement of money coming in and out of the agency. As part of understanding this process,
7 Proven Strategies to Improve Marketing Agency Cash Flow Read More »
CFO for Growth Ltd is a company registered in England and Wales under company number: 13044496. Our registered office is in Henleaze Business Centre, BS9 4PN, Bristol, UK.
