Author name: cfoforgrowth

Managing marketing agency cash flow.

7 Proven Strategies to Improve Marketing Agency Cash Flow

Poor cash flow is one of the biggest challenges that marketing and creative agencies face in today’s fast-paced business landscape. When we start to talk about agency cash flow with our clients, in its simplest form, we mean the movement of money coming in and out of the agency.  As part of understanding this process, […]

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The Autumn 2024 Budget

Autumn 2024 Budget: Key Takeaways for Business Owners

On Wednesday, 30 October, Chancellor Rachel Reeves set out the first Labour budget in 14 years and amongst weeks of speculation, gave clarity on the next steps for the economy. The Autumn 2024 Budget presents significant changes for businesses of all sizes across the UK, with the Chancellor increasing taxes by £40bn and borrowing to

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Culture of Financial Awareness in Your Agency

8 Steps to Creating an Agency-Wide Culture of Financial Awareness

Today’s business landscape continues to present many challenges. Cultivating financial literacy within your marketing agency should not just be for the C-suite anymore but should run throughout the whole organisation.  Creating a culture of financial awareness and transparency across the entire team can make the difference between thriving and surviving. Let’s dive into why this

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Financial Agency Marketing Agency Finances

Financial Reporting for Agency Owners: Your guide to success 

As a provider of outsourced finance department for agencies, we’ve seen it all. Time and again, we encounter agencies operating without clear financial visibility – their accounts are in disarray, and the only number they’re tracking is revenue. Even worse, many are basing decisions on inaccurate reports.  If this sounds familiar, you’re not alone. Whether you’re

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Financial Stability Virutal Finance Director

Key Strategies to Ensure Financial Stability of Your Agency

When running an agency, financial stability isn’t just a safety net—it’s the platform from which you launch your boldest ideas. While generating revenue and delivering knockout projects keeps your creative juices flowing, it’s the steady drum of profitability that ensures your agency’s longevity.   This guide isn’t about penny-pinching or playing it safe; it’s about

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finance team

Building Your Agency’s Financial Dream Team: The Key Players You Need In Your Finance Department 

As an ambitious agency owner, you understand that a strong finance department is essential for growth and success.   But managing finances isn’t just about crunching numbers; it’s about having the right team in place to provide strategic guidance, ensure compliance, and help you make data-driven decisions.   Check out our new article where we explore the

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take care of your finances - cfo for growth

Take Control of Your Finances: Actionable Strategies for Agency Owners 

As an agency owner, you have the power to transform your business’s financial performance and secure a prosperous future. However, to achieve this, you must shift your mindset and recognize that organized and well-structured financials are not merely a “nice to have” but a “need to have.”   By treating your agency’s finances with the importance

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bookkeeping firm

Why Partner with a Specialized Bookkeeping Firm to Grow Your Agency

As an agency owner, your passion lies in delivering exceptional services to your clients, not in managing financial intricacies. By partnering with a bookkeeping firm that specializes in the agency industry, you can unlock a world of benefits that will give you financial clarity and more time to run your business.    In this article, we’ll

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phone calculator with graphs in the background

The Essential Role of Revenue Recognition in Measuring Agency Profitability 

Agency success doesn’t just hinge on delivering outstanding projects but also on how effectively an agency can monitor and report true profitability.  To calculate agency profitability, revenue recognition principles must be applied and used in monthly and annual management reporting. This rule ensures that every milestone and completed work is accurately reflected in your books.   This

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mobile phone with finance rates on it

How To Boost Your Agency’s Bottom Line by Improving Recovery Rate  

Among many KPIs at your disposal, there’s a vital metric that often goes unnoticed yet is crucial for your agency’s financial health: the recovery rate.  Recovery rate provides a clear lens through which you can view how effectively your team’s time and effort are being translated into revenue-generating activities. A strong recovery rate means you’re

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