Author name: cfoforgrowth

Agency success doesn’t just hinge on delivering outstanding projects but also on how effectively an agency can monitor and report true profitability.  To calculate agency profitability, revenue recognition principles must be applied and used in monthly and annual management reporting. This rule ensures that every milestone and completed work is accurately reflected in your books.   This

Among many KPIs at your disposal, there’s a vital metric that often goes unnoticed yet is crucial for your agency’s financial health: the recovery rate.  Recovery rate provides a clear lens through which you can view how effectively your team’s time and effort are being translated into revenue-generating activities. A strong recovery rate means you’re

Welcome back to the second instalment in our series on mastering utilisation rates within your agency. In our previous article, we uncovered why utilisation rates are the heartbeat of your agency’s financial and operational health. Now, let’s roll up our sleeves and dive into the practical steps to improve utilisation rates, ensuring your agency thrives. 

Picture this: your agency is a finely tuned orchestra, each member playing their part to create a harmonious symphony. But, what if you could fine-tune each instrument to perform even better, without pushing them to play louder or longer?  This is where understanding and optimizing utilisation rates come into play. It’s not only about working harder;

Growing your marketing agency is an exhilarating journey, filled with new opportunities, clients, and revenue streams. However, just like any growth spurt, it can be accompanied by growing pains. In this article, we’ll delve into the financial challenges that growing marketing agencies in the UK commonly face and provide practical solutions to overcome them. From

As we open the calendar to a new year, it’s crucial for agency owners to focus on fortifying the financial health of their business. In the fast-paced and competitive world of marketing and creative services, having a solid financial foundation isn’t just beneficial – it’s essential. Start with a firm commitment to meticulous, up-to-date bookkeeping.

If you’re running a marketing, digital or creative agency, you’re probably all about crafting campaigns and shaping brands, not crunching numbers. Yet, it’s no secret that financial savvy is crucial for agency growth. Enter the Virtual Finance Director (VFD): your behind-the-scenes support for everything from cash flow to profitability.  Why Partner with a Virtual FD,

Why Cash Matters as Much as Profit in Your Agency  In the fast-paced world of marketing and creative agencies, juggling cash flow and profitability is part of the daily grind. But here’s the thing: understanding the difference and finding a balance between the two can be your agency’s secret weapon for growth. Let’s break it