Author name: cfoforgrowth

Have you given up on business forecasting due to the current economic situation?  I see that a lot and I’m often asked how to forecast when the economic situation is uncertain, you’re not sure the level of business you might be getting, and it’s challenging to work out any assumptions.  If you want to make […]

Most CEOs and business owners I know and work with can’t stand reviewing and looking at their numbers.   “Many small businesses would rather face an angry barbarian horde than tackle their cash flow statement or price a new product.” ― Nicole Fende, How to be a Finance Rock Star Does this statement resonate with you? 

Imagine a smooth and clear path for your accountant and/or Financial Director (FD) to strategically guide your agency’s finances. This scenario begins with a top-notch bookkeeper. A bookkeeper handles the organization, recording, and reporting of your agency’s financial transactions, creating a clear and concise financial roadmap. Let’s demystify the world of bookkeeping and explore how

Xero’s Small Business surveys show that almost half of all invoices are paid late. That can really impact your business. For marketing agencies and small businesses, an efficient invoicing process is the lifeblood of financial stability. It’s not just about sending out bills; it’s about ensuring that those bills get paid promptly and accurately.  One

A strong cash flow is crucial for the success of your agency. So it’s important to regularly assess both your strengths and weaknesses in this area. Lack of business intelligence Do you set aside time to review your key performance indicators (KPIs)? Without accurate financial records and up-to-date information, you risk making decisions based on

Welcome back to the second half of our deep dive into financial KPIs vital for every agency owner. If the first three metrics were about growth and profitability, the next four zoom in on stability and future security. Let’s dive right in! 4. Break-Even Point How much revenue do you need to cover your costs?

Numbers tell stories. In agency ownership’s vast and intricate landscape, they can help us drive action, inspire change, and predict the future. Yet, despite being surrounded by numbers, agency owners still need clarity and transparency about their financials.  If you’re nodding in agreement, this two-part series is for you. What are KPIs? KPIs are quantifiable

We love working with founders and owners and participating in their journey to grow their businesses. It’s a gratifying experience, but it can also be challenging, especially in recent times.  In the past few years, we have seen it all – crisis, pivots, losses, and sometimes even plain chaos. It’s been a year of change

In the competitive landscape of agency business, one overlooked misstep could be the lack of disciplined financial habits. The absence of regular financial reviews can lead to uninformed decisions, misallocation of resources, and missed growth opportunities. It’s not just about recording numbers; it’s about understanding those numbers and making them work for you. A regular

Running a successful B2B business isn’t just about innovation and marketing; it’s about managing finances in a way that propels your business forward.  Do you waste your time creating invoices, receipts, processing these, and conducting follow-ups – manually? Or maybe, you still manually track each transaction or payment in your Excel sheet? It’s common to